America’s most dependable 3G network. For a while now that has been what Sprint has used to describe their wireless network. However, Verizon Wireless has now called turkey (Ed.- It is Thanksgiving here in the U.S. so this cliche is allowable.) on this claim.
The National Advertising Division (NAD) of the Council of Better Business Bureaus, which is a consumer advocacy group that focuses on advertising, has recently asked that Sprint stop using the slogan after Verizon complained that Sprint is indeed not the most dependable 3G network. The NAD had this to say-
“Verizon Wireless had a lower connection failure rate and a lower task failure rate than Sprint and performed better in terms of session reliability. NAD determined that Verizon’s superiority on those measures – according to the most recent Nielsen drive tests – undermined Sprint’s “most dependable” claim as to outdoor usage…Following its review of the evidence, NAD determined that the advertiser lacked sufficient support for its claim to be “America’s most dependable 3G network.”
Sprint, which uses both old and new Nielsen data to draw their conclusion, says they will appeal the ruling-
“The NAD is mistaken in its determination that signal strength is not relevant to dependability,” Sprint said in an official statement sent to eWEEK. “Between 70-80% of 3G data use takes place indoors, and the Nielsen signal strength tests indicate whether a signal is likely to penetrate a building and provide coverage inside. If a 3G signal is too weak to penetrate a building, a subscriber will not be able to dependably connect to the network… The Nielsen test data continues to show Sprint leading in 3G signal strength. As a result of this and other factors, we stand by our ‘most dependable’ claim and we are confident that it is well-supported by timely and appropriate data.”
With Verizon claiming that it has the biggest network, and AT&T chirping it has the fastest network, Sprint found that it can claim that it has the most dependable network.
So readers, who does have the most dependable wireless network?
Source- DSLReports.com